Widget

A small, standalone application or piece of dynamic content that can be embedded into a web page or dashboard, often used to display real-time data or provide interactive functionality.

Website Audit

A comprehensive analysis and evaluation of a website’s performance, including factors like search engine optimization, user experience, content quality, and technical functionality.

Word-of-Mouth Marketing

The practice of encouraging and facilitating organic discussions and recommendations about a brand, product, or service among customers and prospects.

Zero-Click Search

A search query where the user’s question is answered directly in the search results page, without the need to click through to a specific website or piece of content.

Whitepaper

An in-depth report or guide that educates readers about a specific topic or problem, often used as a lead generation tool in content marketing.